![]() ![]() One company tested this out by going back and adding subtitles to old video content. Reach an even wider audience by adding captions to your videos-even retroactively. Make sure those people can still watch and enjoy your content by incorporating video subtitles. ![]() So many people are watching video content on the go-on public transportation, at coffee shops, or even at home when kids or other family members are sleeping. In general, what we can learn from these responses is that captions are key for enhancing the user experience. 29% said captions helped them better understand the video.consumers watch videos without sound on mobile Enhanced user engagement and experienceĬaptions are also important for improving the overall user experience. And, as you may have guessed, YouTube uses those engagement metrics to rank your videos in its search engine and on Google. Plus, when more people understand your content, it leads to more shares, likes, and comments. When more people watch for longer periods of time, it improves view time metrics, which leads the YouTube algorithm to put your video in front of more people. Improved SEOĬaptions and subtitles let more people digest your video content. The short answer is yes, they absolutely can. Why even bother taking the extra time to add subtitles and captions to your videos? Do closed captions really make that big of a difference? Why add subtitles and captions to your YouTube videos?īefore getting into the tutorial, let’s cover the purpose behind captions. ![]()
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